BlitzPix

We saw a gap in the market for lower Division 1, Division 2, and, Division 3 NCAA Athletic schools. Without the resources, Power-5 Division 1 schools have, including staff (such as in house graphic designers), time and money, the social media platforms for teams. We researched and understand how important social media is for athletic teams marketing, growth, fan base, recruiting, and, more. This is why we created BlitzPix, a program aimed to streamline the graphics process, creating graphics instantly. Connected to Adobe API's the graphics are high resolution and first-class quality. We made a complete Figma prototype, demonstrating the flow of how a user would work through our platform. During our research, and in talking to athletic digital media teams we uncovered another pain point to bring another Unique Value Proposition to our idea. With staff looking after multiple teams accounts and aiming to make one post a day, forming creative captions for each team is difficult. We added a caption generator that analyses either a graphic or video, allows for extra information to be input (that may not already be featured on the graphic), and up to three captions are provided. For this project we did the web design, Figma prototype, created the caption generator, used Adobe API's, conducted market research, including primary, secondary and industry, made graphic templates in photoshop, created our brand and brand identity including logo, fonts, colors and tone of voice. ​

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